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Greenleaf Pharmacies are a group of 10 independently owned pharmacies focused on providing the best care, customer service and product range. A leading brand locally, their digital presence was languishing behind their in-store customer experience.

We were asked to develop a digital experience that was modern and refreshing, with usability at its core. Our solution was to use a soft and trustworthy colour palette, clear typography, and assist with the creative direction of new brand photography depicting staff and customers in genuine interactions. An inviting, emotive atmosphere coupled with clear information and intuitive navigation. The new digital experience extends Greenleaf Pharmacies considered approach to community care into the digital realm.

Within 12 months of launch the new site had generated over 200 customer rewards club signups, a 10X increase in online bookings, and a 2X uplift in traffic.